Factors To Consider When Marketing Rubber Extrusion

By Marci Glover


Marketing may be described as the act of influencing people to like a particular product or to introduce a particular product to the market. In order to be in a position to successfully carryout marketing, there are certain factors which you must put into consideration. The factors act as a guide in ensuring that all the necessary things are put in place before starting the marketing. This article looks at some of the factors to consider when marketing rubber extrusion.

The first element is the strategy. The success of the advertisement will depend on the strategy used. It is therefore necessary for the person concerned to ensure that the best strategy is selected for use in the advertisement.

There are certain issues which one needs to put into consideration to assist him or her in deciding on the best strategy to use. The first issue is the amount of money planned to be used in the advertisement. Advertising a product is normally very expensive hence one need to clearly decide on the amount to use in the advertisement in order to assist in deciding on the strategy to use.

It is therefore important that you consider the duration. The second factor is on resources. Different strategies will require different amount of resources in order to be fully implemented. It is therefore necessary that you consider the amount of resources available before settling on the strategy to use.

Determining the economic status of the majority of the people in the area will also enable you to make a decision on whether they will afford the product. This is important because there are certain calls of people who consider certain things as being luxury. Therefore by knowing the economic status of the majority, you will be able to know whether or not to change the market you are targeting with the marketing of the product.

The first issue is the ease of access. You must strive to ensure that the business is located in an area which you can access easily through use of various means of transport. The other one is on the security status of the place. Insecurity is generally a threat to the growth of any business. Therefore if the business is located in a place which is not secure, then most likely it will negatively affect the advertisement.

The second one is the accessibility of the location. You must ensure that the premise can be easily accessed by different people using different means of transport. The other one is security of the area. In order to protect your products, you must ensure that your premise is safe.

You should also consider the other cost you are likely to incur in the course of carrying out the business. However much you should fix prices which are favorable, you must also ensure that you do not set very low prices to the extent that you are unable to make enough profits to sustain the business. It is therefore important to create a balance of all the relevant factors before coming up with the selling price.




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